design & engineering
Sofia, BG
No two of these exist.
Yours would be the only one.
live
bl. 001
client
Vihra Shopova
stage
launched
delivery
september 26
next opening
open now
We design and build websites around how a business works and how its visitors decide. A few projects at a time, so the person you talk to is the person who makes it.
02 — blond editions
Selected work.
Each one began with a different business and a different question, so each one looks, works and sounds like its owner. Open them to see how the thinking turned into the site.
Authentic Life Design
A coaching and movement practice scattered across six disconnected pages. We moved it to a new domain and rebuilt it from zero as one ecosystem with four ways in: Club, Courses, School and Events.
full record
Barefoot Shoes Shop
A Barefoot Shoe Shop whose real expertise lived in Instagram messages, phone calls and fitting sessions, while the website worked as a catalogue. We rebuilt it as a path — learn, measure, shop — with a size calculator, a guides section and brand pages, on a proven WooCommerce foundation shaped around how people actually choose shoes.
full record03 — how we work
Five stages in order.
Each stage answers a question the next one depends on. Nothing is designed before it is understood, and nothing is built before it is decided.
04 — why the work is different
What you will want to know.
What happens before any design?
We spend the first weeks on your business, not on a layout. How you work, who you serve, what the site has to do. The structure comes from that, and the brief often changes along the way. That is the point.
How long does it take, and what does it cost?
Editions take 8–12 weeks and start from €4,000. We take three at a time, so the timeline is something we plan, not something we hope for.
Can I see the thinking, not just the screens?
Every edition has a case study that walks through the problem, the decisions and the reasons behind them, not only the finished pages.
What will you own at the end?
The site, the structure and the reasoning behind both. A CMS shaped like your actual pages, editable a year from now without calling us.
Who do you talk to after launch?
Someone who knows the site, because they made it. Maintenance is optional. The person who answers is the same either way.
05 — who you actually work with
Senior, or nobody.
BLOND.labs is not an agency with a team to keep busy. It is one lead, Petya Petkova, and a circle of senior specialists she has worked with for years, assembled around each edition. She stays on it from the first call to the last deploy.
The people on your project are named before it starts and chosen for that project alone. There is no account manager translating you to a team you never meet, nothing is handed to a junior to fill in, and no work goes to an agency downstream — which is also why three editions run at once and never more.
Fourteen years of engineering behind the work, three years of teaching front-end behind how it is explained. You will always know who made a decision, and you can always ask them why.
inside the labs
SENIOR-ONLY · SMALL BY CHOICE
PRINCIPAL ON EVERY EDITION
03 AT ONCE · 09—10 A YEAR